Question 1

What is the Bullsh*t Filter™?

Accepted Answer

The Bullsh*t Filter™ is a satirical, fictional handheld device presented as a loud 90s TV infomercial. It 'detects' corporate jargon, fake promises, and marketing nonsense. It is a joke created by Free Agency — the real product being promoted is Free Agency's marketing service for the trades.

Question 2

Is the Bullsh*t Filter a real product I can buy?

Accepted Answer

No. It is a marketing gag. Nothing is actually for sale — the '$19.99' price, the countdown timer, and 'CALL 1-800-BULL-SHT' are all part of the joke. The real offer is a marketing game plan from Free Agency.

Question 3

Who made smellslikebullshit.co?

Accepted Answer

Free Agency, a company that provides fractional CMOs and marketing teams for home-service and trades businesses. Learn more at freeagency.ai.

Question 4

What does Free Agency do?

Accepted Answer

Free Agency runs marketing for trades and home-service businesses: fractional CMO leadership, tracked leads and booked jobs, no long-term contracts, 0% kickbacks, and 100% client-owned marketing assets.

Question 5

Is there a game on the site?

Accepted Answer

Yes. 'Spot The Bullsh*t' is an interactive shooting-gallery game where you zap fake marketing-agency clichés and find the five real truths Free Agency stands behind.